What is commercial awareness?

Commercial awareness involves being aware of how the industry fits together, the current business trends, and the impact these have on your chosen industry and the employers you’re applying. It will earn you serious brownie points amongst graduate employers in all sectors. It really is the difference between a good candidate and an exceptional one, and shows you’re genuinely interested in the area you’re applying for. A lot of people haven’t developed commercial awareness, and if your studies haven’t lead to you honing the skill - there is plenty you can do to brush up your skills and impress the employers!

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Maarten Karremans