Social Media - get the best out of your accounts

How to make sure your social media account is employer friendly! Social networking sites are great places to keep in touch with mates , stay up to date with world news, and post those horrendous drunk photos from that wicked party. But did you know it’s also one of the best ways for employers to vet potential employees?

While you want to still be sociable and have fun on your social media, you really don’t want to put off potential employers. This doesn’t mean that you have to create two different accounts, but try to think of ways to take advantage of your social media, e.g. using it to stay informed and network with recruiters. Key thing to remember is, if you haven’t already done so, make use of the security and privacy settings to make sure that nothing slips through the cracks.


What can recruiters find out about you online?

You really need to think who can access your accounts and what can be seen. Make the most of the privacy settings, otherwise you can expect just about anyone of the billion or so people on the internet to be able to view everything. So make sure you know what others are seeing.


Review what content you want visible

A simple trick is to logout of your accounts and go through a private, incognito webpage, and google yourself. Anything you don’t want to have seen, like maybe that night you got ridiculously wasted, passed out first and got dealt the appropriate punishment; can be hidden by modifying your privacy settings.

Another rule to run by is to separate your personal and professional online personas. Draw a line between your accounts and the social networking sites. You can use LinkedIn/ for recruiters and Facebook/Instagram for mates, and try to not let your social life accounts seep into your professional ones. Also, do not forget to check and sort out anything that you may have posted with your real name like, YouTube, blogs, forum posts or twitter feeds.

It is especially important to remember to use a professional email and voicemail; essential for when you have a telephone interview.


The advantage of having an online presence

Social media is a great way to reach out to recruiters, sounds crazy, but it is a great way to get in contact and find out more about their organisations. Contacting a company representative before an interview can help calm your nerves and gives you something to refer back to use as an ice breaker.

Many companies also have a big Twitter and LinkedIn presence so it wouldn’t hurt to create a professional Twitter and/or LinkedIn account. Use it to keep up with information about your chosen company and industry - it can also help with your employer research.